Web and Digital Interface Designers
Design digital user interfaces or websites.
Business & Financial Operations
Search Marketing Strategists
Also called: Digital Media Planner, Online Marketing Consultant, Paid Search Strategist, SEO Strategist (Search Engine Optimization Strategist)
- Typical education
- Bachelor's degree
- 48% of workers surveyed
- Preparation needed
- Considerable Preparation Needed
- Job Zone 4 of 5
- Programs in this directory
- 971
- that lead to this career
What search marketing strategists do
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Typical tasks
- 1Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- 2Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- 3Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- 4Participate in the development or implementation of online marketing strategy.
- 5Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- 6Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
- 7Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
- 8Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- 9Create content strategies for digital media.
- 10Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
Key skills
- Complex Problem Solving3.9/5
- Reading Comprehension3.9/5
- Active Learning3.8/5
- Active Listening3.8/5
- Critical Thinking3.8/5
- Judgment and Decision Making3.8/5
- Speaking3.6/5
- Writing3.5/5
Importance rated by workers in this career (1–5).
Knowledge areas
- Sales and Marketing4.6/5
- Computers and Electronics4.3/5
- English Language4.3/5
- Communications and Media3.9/5
- Mathematics3.5/5
- Customer and Personal Service3.0/5
Importance rated by workers in this career (1–5).
Technology used
- Cascading style sheets CSS
- Google Analytics
- Google Looker Analytics
- Hypertext markup language HTML
- JavaScript
- Microsoft Excel
- Microsoft Office software
- Microsoft PowerPoint
- Python
- WordPress
- Adobe Analytics
- Ahrefs Site Explorer
How to become one
- Education
- The most common level among workers surveyed is a bachelor's degree (48%). Most of these occupations require a four-year bachelor's degree, but some do not.
- Experience
- A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
- Training
- Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Where to study
Subjects that prepare for this career:
Showing 12 of 971 matching programs.
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Bachelor's degree
This page includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. We have modified some of this information; USDOL/ETA has not approved, endorsed or tested these modifications. Programs are linked with the CIP–SOC crosswalk from the U.S. Department of Education (NCES). Education levels and preparation describe the United States and may differ in other countries.